Odyssey New Media Blog - SEO, PPC, Social & More

How Website Speed Impacts SEO, Rankings, and Conversions

Hannah Jones June 11, 2026

In today’s digital world, users expect websites to load almost instantly. Whether on a desktop, tablet, or mobile device, users rarely tolerate slow response pages. Research consistently shows that even…

Google Unveils Gemini-Powered Ad Formats Tailored For AI Mode

Hannah Jones May 22, 2026

During the annual Google Marketing Live event, Google showcased the future of commercial integration in generative search. The company unveiled two upcoming ad formats engineered specifically for its AI Mode…

Google Analytics Adds AI Assistant As Default Channel Group

Hannah Jones May 15, 2026

Google Analytics 4 (GA4) has introduced a significant update to how it tracks and reports incoming traffic, specifically addressing the rise of generative AI. Historically, traffic originating from AI chatbots…

4 Rebrands and What We Can Learn From Their Success (and Failure)

Hannah Jones May 8, 2026

In the fast-moving business world of 2026, a brand is never truly finished. Rebranding is a high-stakes gamble: done well, it can catapult a legacy company into a new era…

Changes To Google Ads Budget Pacing For Ad Scheduling

Hannah Jones April 22, 2026

While Google Ads is designed for precision, external technical glitches with payment processors can occasionally lead to unexpected account activity. Recently, some advertisers may have noticed charges that exceeded their…

Google Confirms The March 2026 Core Update Is Complete

Hannah Jones April 10, 2026

The digital marketing landscape has just cleared a significant hurdle. Google has officially confirmed the completion of the March 2026 Core Update, marking the end of a particularly turbulent period…

How B2B Marketers Should Use Video Advertising

Hannah Jones March 24, 2026

Video has always been important in B2C marketing, but it has now become a necessary tool for B2B marketers. In a world filled with complex sales cycles and technical language,…

Meta To Introduce New Location Fees: What Advertisers Need To Know

Hannah Jones March 10, 2026

Meta has recently announced a significant update to its billing structure that will affect advertisers running campaigns in specific global markets. Starting 1st July 2026, Meta will implement Location Fees…

The Rise Of Subscription Models In Marketing

Hannah Jones February 26, 2026

In 2026, the traditional one-and-done transaction is becoming a leftover. From the software on our laptops to the coffee beans delivered to our doorsteps, the subscription economy has fundamentally changed…

How to Audit Broken Links on Gated Websites

Hannah Jones February 16, 2026

For many B2B companies and premium service providers, the real value of their website sits behind a login screen. Whether it’s an exclusive client portal, a resource library, or a…

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Blog

How Website Speed Impacts SEO, Rankings, and Conversions

Google Unveils Gemini-Powered Ad Formats Tailored For AI Mode

Google Analytics Adds AI Assistant As Default Channel Group

4 Rebrands and What We Can Learn From Their Success (and Failure)

Changes To Google Ads Budget Pacing For Ad Scheduling

Google Confirms The March 2026 Core Update Is Complete

How B2B Marketers Should Use Video Advertising

Meta To Introduce New Location Fees: What Advertisers Need To Know

The Rise Of Subscription Models In Marketing

How to Audit Broken Links on Gated Websites

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